Leads Pipeline
May 2026 · monthly snapshot
·
Owned by Sales & Brand
·
connecting…
Region:
All
Ghana
USA
Canada
Europe / UK
Owner:
All
Sales Lead
HoCX
Country Directors
New Lead
Active pipeline
14
3 stages · 1 on hold
Weighted value
USD 87.5K
probability-weighted
Q2 conversion
28%
Inquiry → Booked
Avg time-to-book
17 d
from first touch
Follow-ups overdue
3
Day 0/2/5/10 cadence
Bookings Q2
11
USD 142K closed
Inquiry
5
Ohenewaa Manu
Ghana
Referral
GHS 18,000
Discovery call · today
Adwoa + Kwadwo
Ghana
Instagram
GHS 35,000
First reply due in 2 days
Stephanie Owusu
USA
Website
USD 8,000
Overdue 3 days — Maame
Mensah Family
USA
Past Client
USD 6,500
Quote prep · Wed
Owusu (anniversary)
Ghana
Other
GHS 5,000
Cold · 14d since last touch
Quoted
4
Akwasi + Akua
Ghana
Referral
GHS 37,500
Quote follow-up · day 5
Brian + Esi
USA
Referral
USD 14,000
Soft hold expires Jun 4
Yaa + Edem
Ghana
Instagram
GHS 20,000
Day-10 follow-up overdue
Linda + Joe
Canada
Past Client
CAD 9,000
Quote follow-up · day 2
Negotiating
2
Quebec lead (Ouellet)
Canada
Referral
CAD 16,000
Asked CAD 500 discount · Eric pending
Adeola + Tobi
USA
Referral
USD 12,500
In negotiating 19d · stale
Booked (this Q)
11
Kayode + Patricia
USA
Referral
USD 9,500
Stills & Stories · Jun 28
Adwoa + Yaw
Ghana
GHS 35,000
Signature Experience · May 23
Jesse + Jemima
USA
USD 14,000
Timeless · May 24
+ 8 more booked Q2 · USD 142K total
On Hold
1
Thelma + Wilson
Ghana
Referral
GHS 25,000
Wedding postponed · awaiting new date
Lost (this Q)
4
Kojo + Sika
Ghana
GHS 22,000
Budget
Sarah + Daniel
USA
USD 8,500
Date conflict
Maya + Theo (engagement)
Europe
EUR 2,500
Chose another vendor
Anonymous (Ghana)
Ghana
GHS 5,000
Out of scope
Source Attribution · Q2
Referral
42%
Instagram
14%
Past client return
9%
Website (organic)
11%
Other
3%
Lost Reasons · Q2
Budget
60%
Date conflict (we were booked)
30%
Other (vendor / out of scope)
10%
Note:
60% lost on budget suggests we either need a starter package or the conversation needs to happen earlier in the funnel.
build v2026-05-24.17:50